The Cup That Matters

At Jowam, we stand firm in our belief of equitable pay, genuine relationships, and shared responsibility within the coffee industry. While our approach may seem unconventional, we are dedicated to effecting meaningful change. Since our establishment, we’ve championed this ethos through our charitable initiative, The Cup That Matters.

Coffee producers in developing nations often bear the brunt of industry exploitation, while small businesses and their dedicated staff closer to home face similar challenges. Through The Cup That Matters, we strive to create a fairer coffee industry for all involved, witnessing firsthand the positive impact on our communities. Our commitment to this inconvenient truth remains steadfast—every cup contributes to a brighter future.

When you make a donation on our website, you’re actively supporting the creation of a fairer coffee industry. Your contribution to The Cup That Matters isn’t merely financial; it’s a step towards dismantling inequalities and exploitation. You’re championing the rights of coffee producers and hospitality workers, making a real impact on individuals and communities. Join us in our mission to foster positive change through your generosity.